British Airway's New Paint Job

British Airway's New Paint Job

I am not sure how many of you have followed the British Airway's livery/paint job change over the years, there have been pretty good changes and some not so good i guess, but i have to say that this "special" livery change is God awful. I hope that they will do something about it. I know its my personal opinion, but dear God, did they have to do this to the plane? British Airways has a creative team when it comes to livery change, service management etc, but i really want to know how they came up with this process of changing the livery to a God awful yellow, which represents noting "British".

Let's go down history lane, and see how, British Airways, has changed its livery and arguably so to a much better one right now. Well here goes, might take awhile to load because this post might contain a lot of images:

This was British Airways's in the 50's

British Airway's World Tail Logo began in 1999

Another specimen of the British Airway's World Tail 

British Airway's 1970 logo with the red tails, reto-classic....

And this is the current livery which does represent "British"

This airline has been through some pretty volatile times in the past, one of the biggest criticism that was faced by the British Airways management was the world logo tails on its aircraft, which the then British prime minister - Margaret Thacher said "We fly the Union Jack, not this rubbish." Which was rightfully quoted by her but personally i liked the variety of tail designs. 

Now welcome to 2012, where England itself has such a variety of skin colors and religions due to the emigration of different nationalities into England that you really need to define what BRITISH really is? It is a mix and i feel that what Landor Associates (the company initially responsible for the World BA Tail Livery) was really targeting. 

Anyway, back to the point i was discussing here, i think the new paint job of gold with the dove feather has to be the WORST livery applied to any BA fleet, and especially for something as important as the London Olympics.