Thursday, September 6, 2012

Qantas, Emirates sign partnership deal

Qantas, Emirates sign partnership deal | GulfNews.com

Reading the above article, well of-course i had my views to express. What I don't understand is Qantas, an age old player in the market doesn't have a strong hold in the European market, but alas it is a part of One World alliance which gives it access to numerous destinations in Europe via British Airways, which is also a part of OneWorld, besides BA, Qantas has an access to a numerous amount of destinations via Germany (Air Berlin). 

Moving on, what other benefits would Qantas have to sign a partnership with Emirates - Indian subcontinent and Africa. Well Cathay Pacific is well covered within India. Africa is a big loop hole and maybe Emirates would be able to fill that. For its European destinations, Qantas has a scissor hub at Singapore, which is a Star Alliance dominated territory. Much of the move to sign a partnership deal seems a bit pointless to me. Qantas could easily make the Australia - India route work with its own aircraft.

Emirates, I don't see much of a gain in this. Partnering with Qantas doesn't boost anything for Emirates since it already has a good market presence in the Australian market. 

Well that's how i see it, let's see what happens in the future, maybe this is a strategic move on the part of Emirates as it tries to tap into the lucrative Australasia to West Coast US market which it has been trying to do for years now. 

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